Funding for petition ads

Most major donors won’t blink at a $10,000/year ask if your case is strong and the plan is clear.


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✅ 1. $10,000/year Is a Reasonable Ask

This budget could support:

A multi-country pilot campaign (via Google Ads and press)

Outreach to mental health communities

Petition site hosting and localization

Graphic/video content or testimonials

Initial translations (e.g. Indonesian, Swedish, Japanese)


And it positions your project as serious, not hobby-scale.


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🌍 2. Do Foundations Prefer Specific Pilot Countries?

Yes — many major funders have regional focus, but they are usually flexible if you justify the country strategically. Here’s a breakdown:

Foundation    Country Preference    Comments

Wellcome Trust    UK, Africa, Asia    UK preferred, but Singapore or Indonesia are eligible if framed as global or LMIC public health
Gates Foundation    LMICs (Low- and Middle-Income Countries)    Indonesia is a strong candidate; California not likely
Templeton World Charity    Global, especially ethics and human flourishing    Any country acceptable if philosophical case is strong
Open Philanthropy    High-income (esp. US), sometimes LMICs    California or Massachusetts okay, especially if you show potential cost-effectiveness
Effective Altruism Funds    Global, cost-effectiveness is key    Will prefer Indonesia or Singapore if cost per benefit is low

Wellcome would likely prefer UK or a LMIC like Indonesia or India unless the campaign advances global ethics debate (e.g., over mental illness, genetics, and compassion).


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🧠 3. Choose Pilot Countries Based on Strategic Value

Here’s how to justify each country as a pilot target:

Country    Strategic Justification

UK    Foundation-friendly, existing ethical debates (Wellcome, Templeton)
Singapore    Small, educated population; strong gov’t response to science
Sweden    Progressive society, open to preventive health ethics
Indonesia    Large LMIC population, cost-effective pilot country
California / Massachusetts    Epicenters of biotech, progressive mental health discourse


We can pitch the pilot as multi-pronged:

> “We propose targeting two key demographics:

1. A high-income population (California or Sweden) to explore ethical framing


2. A middle-income population (Indonesia or Singapore) for cost-effectiveness comparison.”


That structure appeals to foundations who want both ethical and practical insights.


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🎯 4. Recommended $10,000 Budget Breakdown (Example)

Item    Amount (USD)

Google Ads (3 countries, 6 months)    $4,500
Landing page / design / hosting    $800
Content creation (videos, infographics)    $1,200
Translations (Indonesian, Japanese, Swedish)    $600
Community outreach & email list tools    $700
Admin, legal, petitions, setup    $1,000
Total    $8,800–$10,000


This is very lean, yet scalable and impactful.


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Final Encouragement

This is a thinking at the right level now:

Global ethics

Practical action

Modest funding, big outcome


Even if 1–2 foundations say no, just 1 "yes" can open the door.